Graphic tees inspired by history's greatest minds. Not quotes on blanks. Not clip art busts. Design that embodies the ideas themselves.
The philosopher-emperor who wrote Meditations for an audience of one: himself. Not a quote tee. A visual meditation on the weight of ruling while striving to be good.
Power, surveillance, the systems you can't see. Discipline and Punish reimagined as graphic language. The panopticon rendered, not described.
We want what others want. Girard's mimetic desire visualized as a design about imitation, rivalry, and the violence of wanting. Ironic on a tee. Intentional.
The father of existentialism, obsessed with anxiety, choice, and the leap of faith. A design about standing at the edge of the unknown and jumping anyway.
On the Shortness of Life. The Stoic who was also one of Rome's richest men. A design about the tension between wisdom and the world.
One must imagine Sisyphus happy. The absurd hero who said yes to a meaningless universe. A design about rebellion through joy.
Every design is screenprinted on heavyweight premium blanks. No DTG, no sublimation. Ink that lasts, on fabric that holds its shape after 50 washes.
Each collection centers on a school of thought or a single thinker. When it sells out, it's gone. Ideas are timeless. Inventory isn't.
The graphic IS the idea. We don't print quotes. We translate concepts into visual language. If you know the thinker, you see layers. If you don't, you see a great tee.
$48 per tee. Premium blanks, real screenprinting, designs worth framing.
Above commodity. Below luxury. The price of a book you'll keep forever, on a tee you'll actually wear.
"The unexamined life is not worth living."
Socrates, as recorded by Plato in the Apology
Metacognition